Social Coaching - Exploding Idea

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Happy Sunday,

Today we're jumping into a fresh new trend. This is a macro, likely evergreen trend, that is catalyzed by the pervasiveness of social media. As social media addiction starts to impact more people, this trend is emerging as a band-aid solution.

Let’s get into it…

In this week's Exploding Ideas

• This weeks exploding idea: Social Coaching is a B2B cash cow

• New business ideas: 3 Social Coaching businesses you can build

• Here’s what I’m reading: 2 newsletters and 1 book I’m reading this week to level up my skills

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Read time: 2 min 42 sec

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Exploding Idea: Social Coaching

In an increasingly digital and interconnected world, people are paradoxically experiencing a loss of meaningful, authentic connections.

The rise of social media has led to a perceived void of deep, personal interaction, leading to a societal craving for richer relationships and improved social skills.

This has given rise to social coaching, a service aimed at enhancing individuals' social abilities in areas such as communication, emotional intelligence, and relationship building. The role of a social coach is now seen as vital in both personal and professional settings.

Search trends indicate a growing interest in relationship building skills, showing the potential for social coaching as a business opportunity.

Companies like BetterUp.com have capitalized on this demand, achieving significant growth in recent years.

As such, the industry offers a promising niche for entrepreneurs willing to specialize in social skills development and cater to individuals and businesses alike.

The current lack of market saturation and competition presents a unique first-mover advantage, making this a lucrative business opportunity that will increase in popularity as social media addiction continues to rise.

More insights, data and details coming up in the Tuesday Deep Dive.

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Name: ConnectWell

Industry: Social Skills Development & Coaching

Problem: With the rise of digital communication and social media, society is experiencing an increasing void of deep, meaningful relationships. Individuals and organizations are recognizing the need for improved social skills and authentic connections, yet the current market offerings are not adequately addressing this need. A particular gap lies in customized, accessible social coaching for both individuals and businesses, which emphasizes the importance of building profound relationships as opposed to transactional networking.

Solution: ConnectWell aims to bridge this gap by providing tailored, high-quality social coaching services. By focusing on teaching communication, emotional intelligence, and relationship-building skills, ConnectWell will help its clients form stronger, more fulfilling personal and professional relationships. Services will be delivered both online and in-person, making the coaching sessions accessible and flexible to meet the varied needs of clients.

Competitive Advantage: ConnectWell's competitive edge lies in its specialized focus on social skills and deep relationship building, as opposed to a broader, more generalized approach seen in other coaching services. It will leverage the emerging trend of emotional intelligence and mental health awareness in society, providing a service that aligns with contemporary societal needs.

Name: SociaLeap

Industry: Social Skills Development & Coaching

Problem: The proliferation of digital platforms and social networks has led to a decline in authentic, deep human connection. People are craving meaningful relationships and robust social skills, yet there's a lack of accessible, customizable, and effective solutions to fulfill this need. Businesses, especially, are noticing the impact on their teams, highlighting a gap in social skills development that affects productivity and employee satisfaction.

Solution: For corporations, SociaLeap would offer a tailored social skills development program to boost intra-team communication, improve workplace culture, and promote employee engagement. It would specifically target Fortune 500 companies that seek to improve their employees' social skills and overall job satisfaction.

Competitive Advantage: While there are many coaching services available, few cater specifically to the social skills development needs of both individual and corporate clients. This makes SociaLeap a unique player in the market.

Name: FriendCraft

Industry: Social Skills Development & Coaching

Problem: In our digitally driven society, individuals often struggle with forming meaningful, lasting friendships. Many find it challenging to navigate the complexities of social interactions and create deep connections, especially in new environments. This issue has been exacerbated by the increased reliance on digital communication and the resulting lack of authentic, in-person social skills.

Solution: FriendCraft aims to bridge this gap by providing individualized social coaching services focused on friendship building. It will provide tools and techniques to help clients communicate more effectively, understand non-verbal cues, manage relationships, and build self-confidence in social settings.

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📚What I’m Reading

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Thanks for reading!

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