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Happy Sunday,
This week we’re getting into an interesting idea that has Gen Z and Millenials hooked. We’ll learn how you can leverage it to sell your products online!
And i’m getting married next Friday!!! If you have advice, will you reply and let me know?
Now let’s get into it…
This weeks exploding idea: ASMR
New business ideas: 3 ASMR businesses you can start
👉Want access to the Ideas Database? Click here (link).
Read time: 1 min 34 sec
Exploding Idea: ASMR
Over the past 10 years, ASMR has been on an upswing. What looked like a fleeting trend before the pandemic is now proving to be much more sustainable than originally thought.
This trend has found real use cases as a short-term antidote to daily anxieties and stresses caused by social media and a generation perpetually online.
The Catalyst
Social media platforms have played a critical role in the rise of ASMR by providing a space for creators to share ASMR content and connect with audiences.
Platforms like YouTube, TikTok, and Instagram have allowed ASMR creators to reach a global audience and share their videos featuring various triggers, such as whispering, tapping, and gentle sounds. This accessibility has made it easy for viewers to discover and engage with ASMR content.
The Opportunity
ASMR videos get millions of views on YouTube and TikTok, with no sign of slowing down. The key is to leverage ASMR as a marketing technique.
For example, if you are launching a kitchenware company, build ASMR into the products. Then, create an organic viral marketing strategy around it. Launch videos highlighting the forks clinking together and the plates stacking on top of one another.
Currently, I am doing this in the organization niche, which has never been done before. My fiancée and I are building an organization product line where we will be highlighting the ASMR qualities of our products to go viral on social media.
Learn how to monetize this trend in the Deep Dive (link here)
What did you think of this idea? |
Business Idea #1
Business Name: Serenity Soundscapes
Industry: Health and Wellness
Problem: In a world where digital connectivity and social media dominate daily life, individuals—especially those from the Gen Z demographic—are experiencing unprecedented levels of stress and anxiety.
Solution: Serenity Soundscapes provides a range of ASMR-infused wellness products designed to offer instant relaxation and stress relief. The company focuses on creating items such as ASMR candles with integrated gentle audio triggers.
Business Idea #2
Business Name: EchoChime Kitchenware
Industry: Kitchenware
Problem: Modern kitchenware often focuses solely on functionality and aesthetics, overlooking the potential for sensory experiences that enhance the cooking and dining atmosphere.
Solution: EchoChime Kitchenware offers a unique line of kitchen utensils and tableware specifically designed to produce soothing ASMR sounds when used. From forks and knives that emit gentle, melodic clinks to plates and bowls that produce harmonious chimes when stacked, each product is crafted to enhance the auditory experience in the kitchen.
Business Idea #3
Business Name: TranquilWrite Supplies
Industry: Educational Supplies
Problem: Students and educators often face high levels of stress and anxiety, exacerbated by the pressures of academic performance and a fast-paced learning environment. Traditional school supplies do not address the need for sensory experiences that can help reduce stress and improve focus during study sessions.
Solution: TranquilWrite Supplies offers a range of school pencils and stationery designed to provide a pleasant sensory experience while writing. The pencils are crafted to produce subtle, soothing ASMR sounds with each stroke on paper, and the materials are chosen for their soft, comforting feel.