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- Scent Beads - Exploding Idea
Happy Sunday,
This week we’re getting into a viral Tiktok trend that’s ripe for a new brand to emerge. It’s a bit quirky and dangerous, but if you can make it safe - your brand can be huge.
Now let’s get into it…
This weeks exploding idea: Scent Beads
New business ideas: 3 Scent Beads businesses you can start
👉Want access to the Ideas Database? Click here (link).
Read time: 1 min 33 sec
Exploding Idea: Scent Beads
Scent beads are small, bead-like products infused with fragrances designed to add a pleasant scent to various items or environments.
They are commonly used in laundry to enhance the smell of freshly washed clothes, but they can also be used in other contexts such as air fresheners, potpourri, or even in vacuum cleaners (though this last use is not recommended for reasons of appliance and health safety).
Scent beads are experiencing a surge in popularity, driven significantly by viral trends on TikTok.
TikTok users have popularized the practice of adding scented laundry beads to vacuum cleaners to maintain a fresh-smelling home. These videos often get hundreds of thousands of views.
What’s the Opportunity?
Given the trend's popularity, there is a clear business opportunity to innovate in the scent beads market. By developing all-natural, non-toxic scent beads, you can cater to the growing consumer preference for eco-friendly and health-conscious products.
By creating organic content that showcases vacuums sucking up all-natural scent beads designed for vacuums, you can shape the product to the market's desired outcome. Leveraging the power of TikTok to demonstrate the safety and efficacy of your new natural scent beads, you can create a strong brand presence and drive fast interest.
Learn how to monetize this trend in the Deep Dive (link here)
What did you think of this idea? |
Business Idea #1
Business Name: FreshVac Scent Beads
Industry: Eco-Friendly Home Cleaning Products
Problem: The current trend of using scented laundry beads in vacuums, popularized by social media, poses potential risks to vacuum functionality and household health due to the harmful chemicals in these products.
Solution: FreshVac Scent Beads offers an all-natural, non-toxic alternative specifically designed for use in vacuum cleaners. These eco-friendly scent beads will freshen up carpets and furniture while ensuring the safety of both the appliance and the household.
Business Idea #2
Business Name: ScentCo Beads
Industry: Home Cleaning Products
Problem: Consumers are looking for innovative and fun ways to keep their homes smelling fresh, but many existing scent products contain harmful chemicals and lack engaging, unique scents. The popularity of using scented products in vacuums has highlighted a gap in the market for safe, effective, and enjoyable home fragrance solutions.
Solution: ScentCo Beads collaborates with popular candy and snack brands like Sour Patch Kids, Skittles, and Smart Sweets to create all-natural, non-toxic scent beads for use in vacuum cleaners. These beads not only keep homes smelling delightful with fun scents but also ensure safety and eco-friendliness. By combining fun, recognizable fragrances with a practical home cleaning product, ScentCo Beads can attract a broad consumer base.
Business Idea #3
Business Name: PureScents Vac Beads
Industry: Eco-Friendly Home Cleaning Products
Problem: Traditional vacuum fresheners often contain artificial fragrances that can exacerbate allergies and negatively impact health. Additionally, there is a lack of customization options for scent preferences in existing products.
Solution: PureScents Vac Beads offers a customizable, all-natural vacuum scenting solution. Consumers can choose from a variety of essential oil-infused beads, allowing them to select scents that align with their preferences and wellness needs. Options include lavender for relaxation, eucalyptus for a refreshing clean, and citrus for an invigorating aroma. The beads are designed to be safely vacuumed, providing a long-lasting fragrance while ensuring the health and safety of the home environment.