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- Pilates Machine - Exploding Idea
Happy Sunday,
Greetings from Japan! I’m here for my honeymoon so if you have any recommendations for stuff to check out - let me know!
This week we’re getting into the #1 fitness trend and how you can capitalize on it!
Now let’s get into it…
This weeks exploding idea: Pilates Machine
New business ideas: 3 Pilates Machine businesses you can start
👉Want access to the Ideas Database? Click here (link).
Read time: 2 min 43 sec
Exploding Idea: Pilates Machine
Interest in Pilates has surged recently due to influencers, social media, and word of mouth.
This exercise is especially popular in affluent coastal states like New York and California.
In Los Angeles, multiple Pilates studios can be found on the same street, and high-ticket products like Pilates machines are in high demand. My personal trainer just bought a Megaformer Pilates machine for her home gym, it cost $14,000!
Current Market Trends
Celebrities and influencers like Hailey Bieber, Kaia Gerber, Kendall Jenner, and Bella Hadid have popularized Pilates by sharing their routines online, attracting a younger demographic.
Data from ClassPass and Mindbody highlights Pilates' growing popularity, with a 92% increase in bookings and a 25% rise in Yelp searches for Pilates classes over the past year. More than one-third of Americans now prefer low-intensity training, reflecting a broader behavioral trend.
The Opportunity
Given the high demand, there is a significant opportunity to sell Pilates machines. The market is projected to grow, as seen in forecasts, and companies like Megaformer have successfully capitalized on this trend by offering custom machines and classes.
For those looking to sell Pilates machines without following the branded route like Megaformer, targeting personal trainers and small studios can be lucrative. Traditional reformers sell for a few thousand dollars, with trainers and studios willing to invest for a return on investment. Specialized reformers like the Megaformer can sell for upwards of $20,000, offering substantial financial rewards for custom products.
Learn how to monetize this trend in the Deep Dive (link here)
What did you think of this idea? |
Business Idea #1
Business Name: FlexiFit Equipment
Industry: Pilates and Fitness Equipment
Problem: Many Pilates machines are prohibitively expensive and large, making them inaccessible for home users and small studios with limited budgets and space. This creates a gap in the market for affordable, space-efficient, and high-quality Pilates equipment.
Solution: Offer a range of compact, modular, and affordable Pilates machines designed for home users and small studios. The flagship product, the FlexiReformer, is a versatile and foldable Pilates reformer that can be easily stored when not in use, making it ideal for home gyms and small spaces. Priced significantly lower than traditional reformers without compromising on quality, the FlexiReformer will be accompanied by a suite of accessories and online instructional content to enhance user experience and engagement.
Business Idea #2
Business Name: PilatesPro Accessories
Industry: Pilates and Fitness Accessories
Problem: As the popularity of Pilates continues to surge, there is a growing demand for high-quality accessories that enhance the Pilates experience. Many Pilates enthusiasts and studios face challenges in finding durable, comfortable, and aesthetically pleasing accessories, such as socks, mats, and resistance bands, that cater to the specific needs of Pilates exercises. The market for Pilates accessories is becoming increasingly crowded, yet many products fail to meet the unique requirements of Pilates practitioners.
Solution: PilatesPro Accessories will specialize in offering a curated line of premium Pilates accessories designed to meet the specific needs of both individual practitioners and professional studios.
Business Idea #3
Business Name: PilatesTech Solutions
Industry: Pilates and Fitness Technology
Problem: Traditional Pilates equipment lacks integrated technology that can provide real-time feedback, monitor performance, and offer customized training programs - like Peloton for pilates.
Solution: PilatesTech Solutions will develop a range of smart Pilates accessories and equipment that integrate cutting-edge technology to enhance the Pilates experience. The flagship product, the SmartReformer, will feature sensors and a connected app to provide real-time feedback on form, track workout progress, and offer personalized exercise recommendations based on user data.