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Pickleball - Exploding Idea
Eric from ExplodingIdeas
July 02, 2023
Happy Sunday,
This week we'll explore how you can tap into an exciting new trend, an accessible and exciting sport that's capturing the interest of people of all ages.
As players seek to embrace this game for health, enjoyment, and social interaction, an array of promising opportunities are surfacing for those ready to step in as pioneers and market leaders.
Now let’s get into it…
In this week's exploding ideas
This weeks exploding idea: Pickleball Equipment is booming
New business ideas: 3 Pickleball businesses you can capitalize on
Here’s what i’m reading: 2 newsletters and 1 book I’m reading this week to get smarter and build my empire
Read time: 3 min 49 sec
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Exploding Idea: Pickleball Equipment
The popularity of pickleball, a paddle sport that combines elements of tennis, badminton, and ping-pong, is rapidly growing and offers an array of business opportunities.
This trend is fueled by the sports broad accessibility, easy-to-learn rules, and low equipment costs. It appeals to a wide demographic, from children and adults seeking a fun exercise routine to seniors who enjoy the sport's low physical impact and social nature.
There are numerous opportunities for entrepreneurs, including the sale of equipment such as paddles, balls, nets, and specialized clothing.
The rising Google searches for terms like "pickleball shoes" and "pickleball shirts" highlights an untapped and growing market.
A potential business model could include creating a niche website, using SEO to rank high on Google, and utilizing platforms like AliExpress to source items in high demand.
Content creation, such as books and newsletters about pickleball, is proving lucrative, we found an example of a recently released book on Amazon that generated half a million dollars in just two months, we’ll share links/screenshots in the upcoming pickleball business deep dive coming Tuesday.
Facebook appears to be the ideal platform to reach the target demographic for pickleball. According to AARP, the usage of Facebook among people aged 50 and above has significantly increased. This is the dominant pickleball demographic.
With Facebook's sophisticated ad targeting mechanisms, entrepreneurs can precisely reach potential pickleball players, making it an efficient platform to advertise pickleball-related products or services.
Capitalizing on the rising popularity of pickleball presents a compelling opportunity to tap into this burgeoning market and make the most of the pickleball wave. Here’s a quick resource showing you how to bootstrap this idea (link).
More insights, data and details on this coming Tuesday. Upgrade to unlock it - and all the other ideas we’ve written about.
Business Name: PicklePro Gear
Industry: Sports Equipment Retail
Problem: As pickleball's popularity rises, there is an increasing demand for high-quality, innovative pickleball equipment. However, many potential players find it challenging to find equipment that is both reliable and personalized, given the limited number of dedicated pickleball equipment manufacturers and retailers.
Solution: PicklePro Gear aims to provide a range of pickleball equipment that combines quality, innovation, and personalization. The offerings would include paddles, balls, nets, and sportswear, all of which can be customized according to the player's preferences.
Competitive Advantage: The competitive edge for PicklePro Gear lies in its commitment to delivering high-quality, customizable pickleball equipment. The option to personalize equipment isn't widely available in the current market. This distinctive selling proposition, combined with a rigorous commitment to quality, will set PicklePro Gear apart from competitors.
Subreddit: r/pickleball
Business Name: PicklePals
Industry: Sports and Social Networking
Problem: Despite the rising popularity of pickleball, there's currently a lack of dedicated platforms that connect pickleball players, help them schedule games, find local courts, and facilitate learning. The existing solutions are either too broad (serving multiple sports) or too local (limited to certain communities).
Solution: PicklePals aims to provide a user-friendly online platform where pickleball enthusiasts can connect, organize matches, locate local courts, and access learning resources. It fills the gap in the market by focusing exclusively on the needs of the pickleball community.
Competitive Advantage: The dedicated focus on pickleball sets PicklePals apart from other sports social networks. By zeroing in on this sport, the platform can deliver features and resources that are tailored specifically to the interests and needs of pickleball players. Furthermore, PicklePals can foster a sense of community among users, encouraging repeat usage and higher user engagement.
Business Name: Pickleball Masterclass
Industry: E-Learning / Sports Education
Problem: As pickleball gains traction, many new players are looking to learn and improve their skills. However, quality educational resources that cater to all levels, from beginners to advanced players, are scarce.
Solution: Pickleball Masterclass will offer a comprehensive online learning platform, dedicated solely to pickleball. It will feature a variety of courses covering everything from the basic rules of the game and beginner techniques, to advanced strategies and competitive play. Courses will be developed and taught by experienced players and coaches.
Competitive Advantage: The competitive advantage of Pickleball Masterclass lies in its specialized and comprehensive focus on pickleball. While there are numerous generic sports education platforms, a dedicated platform for pickleball education is a rarity. This niche focus will help Pickleball Masterclass stand out and cater to a rapidly growing and underserved market.
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