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Microlearning - Exploding Idea
PLUS - an exploding niche and some great business ideas
Eric from ExplodingIdeas
August 27, 2023
Happy Sunday,
Today we're jumping into a new educational trend that is ripe to be a key component of our education system. There is a growing market for this trend, the biggest opportunities are on the fringes and not relating to the consumers that you might most expect, schools.
Let’s get into it…
In this week's Exploding Ideas
This weeks exploding idea: Microlearning is everywhere
New business ideas: 3 microlearning businesses you can build
Here’s what I’m reading: 2 newsletters and 1 book I’m reading this week to level up my skills
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Exploding Idea: Microlearning
The education system is experiencing a significant shift driven by technological and societal changes.
As a result of social media platforms like TikTok and a newly digitally native culture, attention spans have shrunk and a new style of content has become both preferred and more practical.
Microlearning stands as the epitome of modern learning, offering concise, targeted information tailored to this evolving consumption model.
It’s now being used by a range of incumbents from academic institutions to corporate workplaces.
At its core, microlearning is a targeted educational approach. It offers concentrated pieces of content designed to achieve specific learning outcomes in short bursts. This method allows learners to consume information quickly, without becoming overwhelmed.
Such an approach resonates in a world that emphasizes lifelong learning, given the brisk pace of technological advancement.
As more people over time are beginning to recognize its lifestyle-accommodating advantages, its growth is starting to become more pronounced..
While much of the previous decade saw platforms primarily targeting young learners, a significant and untapped potential lies with adults.
Adult-centric training and educational platforms addressing upskilling represent one growing niche.
Notable first movers in this space, such as SoloLearn, have already carved out their space and demonstrated the market's potential.
However, the landscape is vast, and there's room for further innovation. For instance, an application centered around preparing teenagers for their driver's tests using a microlearning framework could be a significant hit.
Given the excitement of acquiring a driving license, modernizing the learning process surrounding it, and making it enjoyable via microlearning could address an antiquated and often tedious experience.
There is great opportunity in matching niche “How to learn” style SEO search interests with low supply search results. These opportunities are extremely niche but have high search demand and low competition.
These could be great opportunities to serve a market that exists and unfulfilled.
The microlearning sector is a dynamic space, teeming with potential. While the consumer market is inching towards niche audiences, the business sector is leaning towards highly personalized experiences.
With a keen understanding of this evolving trend and a pulse on consumer demand, entrepreneurs can develop solutions that aren't just profitable but also transformative in the realm of education and training.
More insights, data and details coming up in the Tuesday Deep Dive.
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Name: LearnLite
Industry: Microlearning for Adult Education
Problem: In today's rapidly evolving digital age, adults are often left grappling with the need to upskill or reskill but are constrained by time and attention span limitations. They seek effective, swift, and convenient methods to assimilate knowledge without the commitment to extensive courses or the dryness of traditional academic methods.
Solution: LearnLite emerges as a responsive microlearning platform tailored specifically for adults. It offers them concise, engaging modules that fit seamlessly into their bustling lives, enabling them to acquire new skills or refresh existing ones in mere minutes. By harnessing multimedia, including videos, interactive quizzes, and concise text, LearnLite transforms the educational experience. It’s not just about the knowledge, it's about fostering a culture of continuous learning. Catering to both professional upskilling and personal interests, from managerial soft skills to hobbies like digital photography, the platform provides a holistic learning experience.
Competitive Advantage: LearnLite's distinction lies in its exclusive focus on adults, making its content meticulously tailored to their nuanced needs. It deploys an adaptive learning algorithm, fine-tuning recommendations based on a user's learning history and preferences. The platform incorporates community features, where peers can interact, discuss content, and share insights, enriching the learning journey. Furthermore, understanding the challenges of inconsistent internet access in various regions, LearnLite offers offline access to its modules, ensuring learning remains uninterrupted. Finally, in a unique monetization strategy, upon completing a series of related modules, users have the option to undertake an assessment and earn micro-certifications. These certifications, while compact, can be powerful additions to their professional portfolios, serving as testament to their commitment to continuous learning.
Name: QuantumQuest
Industry: Quantum Computing Education for Adults
Problem: The quantum computing paradigm is heralding a new era in the technological realm. Its implications span multiple industries, from pharmaceuticals to finance. While there's increasing buzz around quantum computing, there exists a significant knowledge chasm. Adults, especially those in tech and associated industries, find themselves at a juncture where understanding this emergent technology could be pivotal for their career progression and industry relevance.
Solution: QuantumQuest is an intuitive microlearning platform dedicated to demystifying quantum computing for adults. Recognizing that quantum mechanics can be daunting, the platform distills complex principles into engaging, bite-sized modules. From understanding qubits to quantum algorithms, QuantumQuest provides a foundational grasp, gradually progressing to advanced concepts. Designed with the layperson in mind, it employs rich visuals, real-world analogies, and interactive simulations to convey ideas, ensuring that learners can internalize concepts without being overwhelmed.
Competitive Advantage: QuantumQuest's strength lies in its singular focus on quantum computing and its dedication to adult learners. While many platforms offer quantum computing courses, they often dive deep into mathematical rigors, alienating those without a strong academic background in the subject. QuantumQuest, however, adopts a more experiential approach, blending theory with practical applications. Its adaptive learning system fine-tunes content delivery based on user engagement and comprehension levels, ensuring a personalized learning trajectory. Community features are integrated, allowing learners to collaborate on projects, discuss ideas, and even host virtual quantum hackathons. Recognizing the premium placed on verifiable skills, QuantumQuest offers micro-certifications upon module completion, which can be a valuable addition to professional profiles.
Name: BioBridge
Industry: Biophilic Design Education for Urban Planners and Architects
Problem: As urban spaces continue to expand, there's a growing disconnect between residents and nature. This lack of natural integration not only affects mental well-being but also exacerbates environmental issues like urban heat islands and air pollution. Biophilic design, which emphasizes a human-centric approach incorporating natural elements into architectural designs, offers a remedy. Yet, many architects and urban planners lack comprehensive knowledge and practical insights into this approach, which can be integral in creating sustainable and livable urban environments.
Solution: BioBridge is a dedicated microlearning platform for professionals in urban planning and architecture, focusing on imparting knowledge about biophilic design principles and their application. The platform elucidates concepts like natural light optimization, green roofs, urban vertical forests, and integration of water elements. Each module is structured to offer both theoretical understanding and case studies of successful biophilic structures around the world. It aims to simplify intricate design philosophies, providing actionable insights that professionals can immediately apply in their projects.
Competitive Advantage: BioBridge sets itself apart with its hyper-focus on biophilic design and its target audience of architects and urban planners. Instead of overwhelming users with broader architectural paradigms, it zooms in on the holistic benefits of integrating nature into urban blueprints — touching on health, sustainability, and even economic upsides. The platform emphasizes interactive learning, employing augmented reality (AR) tools that allow users to visualize and manipulate biophilic elements in virtual urban settings. Networking features enable cross-collaboration, idea sharing, and discussions on emerging trends. Periodic challenges, like design competitions, ensure continuous engagement and practical application of knowledge.
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