Micro Wedding - Exploding Idea

Read time: 1 min 25 sec

Happy Sunday,

I hope you’re having a great week! This weekend we’re getting into a new trend that’s been catalyzed by the pandemic and seems to be here to stay!

Now let’s get into it…

  • This weeks exploding idea: Micro Wedding

  • New business ideas: 3 Micro Wedding businesses you can start

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Read time: 1 min 25 sec

Exploding Idea: Micro Wedding

The rising popularity of micro weddings are the result of rising cost of traditional weddings, increasing wealth disparity, and a shift towards more intimate celebrations.

What is a Micro Wedding?

A micro wedding is a small, intimate wedding celebration with a limited guest count, typically with 20 or fewer guests. These are a scaled-down version of traditional weddings, focusing more intently on the couple and their closest family and friends. Micro weddings often take place at non-traditional venues like restaurants, parks, backyards, or Airbnb rentals rather than large banquet halls or hotels.

The Opportunity

2018 cost comparison

Micro weddings are more affordable, as a smaller guest list reduces costs, allowing for massive savings through more cost-effective choices.

This affordability makes it easy to allocate more of the budget towards higher quality food or a memorable honeymoon. The planning process for a micro wedding is less stressful, as managing a smaller group of guests simplifies logistics and reduces potential drama, enabling the couple to enjoy their special day without overwhelming stress.

There is a clear opportunity for micro wedding venues. The search demand for micro wedding venues in the United States is about 1,500 searches a month but it has a KD score of 0, indicating a high demand and low supply.

States with the highest demand include Delaware, New Hampshire, Maryland, New Jersey, and Pennsylvania. The opportunity is also growing in places like Australia, Canada, and Ireland.

Learn how to monetize this trend in the Deep Dive (link here)

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Business Idea #1

Business Name: Intimate Celebrations Venue Network

Industry: Wedding and Event Planning

Problem: Couples seeking to have a micro wedding often struggle to find suitable venues that cater specifically to small, intimate gatherings.

Solution: Intimate Celebrations Venue Network offers a curated selection of unique, small venues perfect for micro weddings. This network includes non-traditional locations such as boutique restaurants, charming parks, scenic backyards, and stylish Airbnb rentals. Each venue is vetted to ensure it provides the perfect ambiance and amenities for an intimate wedding.

Business Idea #2

Business Name: CozyKnot Events

Industry: Wedding and Event Planning

Problem: Many couples find the process of planning a micro wedding overwhelming due to the lack of comprehensive, tailored services that cater specifically to small-scale events.

Solution: CozyKnot Events offers all-inclusive micro wedding packages that simplify the planning process. These packages include everything from venue selection and decoration to catering and photography, all tailored to the specific requirements of small, intimate weddings.

Business Idea #3

Business Name: MicroMatch Venues

Industry: Wedding and Event Planning

Problem: Small venues often struggle to reach couples planning micro weddings due to limited marketing resources and expertise in targeting this specific niche.

Solution: MicroMatch Venues acts as a lead generation service for small venues, advertising their micro wedding services on Google and other search engines. By creating optimized listings and targeted advertising campaigns, MicroMatch Venues connects couples with the perfect intimate wedding venues. MicroMatch has deals with venues and takes a cut of generated bookings.

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