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Magnesium Glycinate - Exploding Idea
Read time: 1 min 24 sec
Eric from ExplodingIdeas
November 03, 2024
Happy Sunday,
The supplement market is continuing to grow and form new sub-niches. Whether you take supplements or not, this is a market that’s constantly presenting new opportunities to new entrepreneurs. Today’s exploding ideas is one of them.
Now let’s get into it…
This weeks exploding idea: Magnesium Glycinate
New business ideas: 3 Magnesium Glycinate businesses you can start
👉Want access to the Ideas Database? Click here (link).
Read time: 1 min 24 sec
Exploding Idea: Magnesium Glycinate
Magnesium glycinate is gaining traction in the supplement industry due to its high bioavailability and minimal side effects compared to other magnesium supplements.
In 2023, the global magnesium glycinate market was valued at $1.6 billion, and it’s projected to reach $2.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.3%.
Brands like Nested Naturals are capitalizing on this by offering magnesium glycinate capsules that prioritize purity, non-GMO ingredients, and third-party testing for quality assurance.
What is Magnesium Glycinate?
Magnesium glycinate is a dietary supplement that combines magnesium, an essential mineral, with glycine, an amino acid. Known for its superior bioavailability, it’s easier on the digestive system compared to other magnesium supplements.
The Opportunity
Since 2022, interest in magnesium glycinate has risen dramatically. Strategies used by brands like Goli, which promoted ashwagandha gummies through influencer-driven campaigns on TikTok, can be replicated.
By highlighting magnesium glycinate’s natural benefits for sleep support and anxiety relief, brands can appeal to a growing demographic of consumers seeking holistic wellness solutions. A brand that combines product transparency with a fun, approachable identity—similar to Goli or Spacegoods—could establish a strong presence in this expanding niche.
Learn how to monetize this trend in the Deep Dive (link here)
What did you think of this idea? |
Business Idea #1
Business Name: Tranquil Treats
Industry: Health & Wellness / Functional Foods
Problem: As stress and sleep challenges become more prevalent, consumers are looking for enjoyable ways to incorporate wellness into their daily routines. Traditional supplements can lack appeal, and functional food options often feel like a chore rather than a treat.
Solution: Tranquil Treats is a line of freeze-dried, magnesium glycinate-infused candies designed to support relaxation and better sleep while offering a fun and tasty experience.
Business Idea #2
Business Name: Zen Chews
Industry: Health & Wellness / Functional Confectionery
Problem: The demand for natural stress relief and sleep support is growing, yet many people find traditional supplement capsules and powders inconvenient or unappealing. Consumers are seeking functional, on-the-go wellness solutions that are easy to incorporate into their daily routines.
Solution: Zen Chews are magnesium glycinate-infused gummies designed to support calm, relaxation, and quality sleep in a format that is both effective and enjoyable. Each gummy contains a carefully balanced dose of magnesium glycinate, known for its high absorption rate and gentle impact on digestion.
Business Idea #3
Business Name: CalmCrunch Gummies
Industry: Health & Wellness / Functional Supplements
Problem: Wellness consumers are overwhelmed with supplement choices, but they are often skeptical of the effectiveness of traditional products. The market needs a natural, credible supplement that delivers on its promises while providing a fun, shareable experience.
Solution: CalmCrunch Gummies are magnesium glycinate-infused gummies targeting stress relief, relaxation, and improved sleep, specifically designed for influencer-driven promotion on platforms like TikTok. The product's simple, high-quality ingredients and delicious flavors make it highly marketable and easy for influencers to integrate into wellness routines on social media. To further engage influencers, CalmCrunch offers a unique affiliate program with enticing rewards: top-performing influencers on TikTok Shop are rewarded with luxury incentives like Rolex watches, high-end vacations, and exclusive brand events. These rewards are tiered, allowing influencers to earn perks as they meet specific sales thresholds, motivating them to promote CalmCrunch with creativity and consistency.