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Hair Tinsel - Exploding Idea
Eric from ExplodingIdeas
July 09, 2023
Happy Sunday,
This week, we're exploring a thrilling new fad. It’s a fascinating and fun trend that's captivating consumers across age groups.
All you need to exploit this opportunity is a basic grasp of the internet, and some good wifi connectivity. You don't even need to be an expert on the subject to crush it.
Now let’s get into it…
In this week's exploding ideas
This weeks exploding idea: Hair Tinsel is back and bigger than ever
New business ideas: 3 Hair Tinsel businesses you can build right now
Here’s what i’m reading: 2 newsletters and 1 book I’m reading this week to level up my skills
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Read time: 5 min 3 sec
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Exploding Idea: Hair Tinsel
Hair tinsel's wide appeal and exploding popularity provides an exciting opportunity for those of you interested in building an easy product business.
Hair tinsel is a hair fashion trend involving shiny colorful strands that you can tie into your hair.
People are wearing it mainly to be trendy and fashion forward.
Hair tinsel can be easily removed or replaced, it’s a customizable product designed to allow people to express their originality and creativity.
This trend's extreme rise in popularity opens up new avenues for entrepreneurs to explore its potential.
The trend initially gained popularity in 2010 and is seeing a resurgence due to several factors including celebrity and influencer adoption.
There is a massive business opportunity to build around this trend, given the low keyword difficulty of "hair tinsel."
Hair tinsel currently has 54,000 monthly searches on Google, a website based around the hair tinsel keyword would instantly attract traffic and potential buyers.
At the moment, only a few websites focus on hair tinsel, making it possible for super low domain rating websites to monetize this trend. (learn how here)
With that said, many of the sites that are focusing on hair tinsel are exclusively selling services to help people put tinsel in their hair.
This is a massive oversight as much of the organic web traffic is actually searching for hair tinsel products that can be bought and shipped.
You can benefit from knowing this by building your own hair tinsel product site that capitalizes on the easy ranking SEO keyword opportunities.
Many internet savvy entrepreneurs have not yet tapped into this trend, despite the extremely low keyword difficulty ratings and high consumer demand.
Creating a website focused on hair tinsel products can result in quick ranking on the front page of Google.
The ideal strategy would be to…
Acquire a relevant domain; like hairtinsel.com (it’s currently for sale)
Create content targeting the low difficulty/high traffic keywords
Automate sales via AliExpress dropshipping
Establish a hair tinsel online hub
More insights, data and details coming up in the Tuesday deep dive.
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Business Name: TinselTrend
Industry: E-commerce Beauty
Problem: The resurgence of the hair tinsel trend creates a demand for accessible, high-quality, and affordable hair tinsel products. Current online vendors lack specialization, resulting in customers navigating through a sea of general beauty product sites to find quality hair tinsel.
Solution: TinselTrend offers a specialized online platform for hair tinsel products, becoming a one-stop-shop for hair tinsel enthusiasts. The platform carries a wide variety of products, from DIY hair tinsel kits to high-end designer tinsel strands, catering to a diverse customer base. The platform features detailed guides, video tutorials, and style inspirations to aid in the application and care of the hair tinsel, making it user-friendly even for beginners.
Competitive Advantage: As a specialized e-commerce site for hair tinsel, TinselTrend leverages SEO optimization to capture the surge in searches related to hair tinsel. The company focuses on providing superior quality hair tinsel at competitive prices, capitalizing on the low product cost from manufacturers and a high selling price point. The blend of a comprehensive product range, user-friendly guides, competitive prices, and focused SEO strategy gives TinselTrend an edge over generic beauty product sites. The platform also uses social media marketing, influencer partnerships, and affiliate marketing to drive traffic and increase conversions.
Business Name: TikTinsel
Industry: Social Commerce, Beauty & Fashion
Problem: The hair tinsel trend is surging, particularly among younger audiences on TikTok. This platform, however, lacks a direct, seamless way to convert content viewing into product purchases, making it challenging for users to locate and buy the hair tinsel products they see in their favorite videos.
Solution: TikTinsel operates as a cross-platform online store and TikTok channel dedicated to promoting and selling a variety of high-quality hair tinsel products. The business model combines engaging content creation and direct product promotion, effectively merging entertainment and e-commerce. The TikTinsel TikTok channel features tutorials, style inspiration, and user-generated content, and each video directs viewers to the corresponding products on the TikTinsel online store.
Competitive Advantage: TikTinsel’s distinct advantage lies in its close integration with TikTok, the platform driving the current resurgence of the hair tinsel trend. By combining content creation, influencer marketing, and social commerce, TikTinsel can engage directly with the trend's primary audience and convert viewers into customers with minimal friction. The emphasis on user-generated content and community interaction enhances customer loyalty and enables organic growth. Furthermore, leveraging SEO on both TikTok and the online store ensures high visibility in both search and social media spheres.
Business Name: TinselTech
Industry: E-commerce, Beauty & Fashion, SEO Marketing
Problem: The hair tinsel trend is booming, with a considerable gap in the market for SEO-driven businesses. However, despite the high search volume and low competition, there's a lack of targeted, SEO-optimized content and e-commerce platforms specifically dedicated to hair tinsel.
Solution: TinselTech is an online platform focused on the sale and promotion of hair tinsel products, fortified by a robust SEO strategy. The website will include a product store, blog content, tutorials, and user testimonials. The content strategy will aim to cover all aspects of the hair tinsel trend, providing both valuable information and a variety of tinsel products to purchase. The primary focus will be to optimize for low-competition, high-search-volume keywords, driving organic traffic and creating an authoritative niche within the hair fashion industry.
Competitive Advantage: TinselTech's primary competitive edge is its heavy focus on SEO, ensuring the platform ranks high in search engine results for hair tinsel-related queries. This, coupled with offering a wide range of high-quality, affordable hair tinsel products and comprehensive guides and resources, positions TinselTech as a trusted one-stop shop for anyone interested in the hair tinsel trend.
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