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Happy Sunday,
As interest surges in bold, expressive, and culturally inspired fashion, this trend is stepping into the spotlight.
Whether you're selling dramatic makeup, vibrant outfits, or unique accessories, the opportunity to innovate and thrive within this revitalized aesthetic may be worth tapping into.
Now let’s get into it…
This weeks exploding idea: Gyaru
New business ideas: 3 Gyaru businesses you can start
👉Want access to the Ideas Database? Click here (link).
Read time: 1 min 24 sec
Exploding Idea: Gyaru
Gyaru, a bold Japanese fashion subculture from the 1970s-2000s, is making a global comeback.
Rooted in individuality and rebellion against traditional norms, Gyaru blends glamour, Western influences, and a vibrant attitude. Fueled by TikTok and Instagram, this revival captures the imagination of today’s self-expression-driven audiences.
What is Gyaru?
At its core, Gyaru is about celebrating individuality and breaking free from societal constraints. It encourages young women to express themselves through their fashion choices, makeup, and hairstyles, creating a unique and vibrant identity.
Gyaru girls are often described as cheerful, sociable, and unafraid to convey their feelings and emotions. It's not just about the outward appearance; Gyaru also encompasses a specific lifestyle and attitude.
The Business Opportunity
The keyword "gyaru" boasts 175,000 monthly searches, showing strong global interest. Subtopics like "gyaru fashion" and "gyaru outfits" attract consistent attention with low keyword difficulty (KD) scores, making them ideal for content targeting.
Recent spikes in search terms like "gyaru dress to impress" (21,000 searches) highlight the trend's growth, especially in niches like fashion styling and personal branding.
Whether you're a fashion entrepreneur, beauty brand, or content creator, here’s how you can tap into the Gyaru trend:
Fashion Collections: Develop capsule collections inspired by Gyaru styles. Highlight vibrant pieces like oversized jackets, pleated skirts, and platform shoes.
Makeup Tutorials: Partner with influencers to create Gyaru-inspired looks. Emphasize transformative elements like bold eyeliner and lash layering.
Digital Content: Publish "How-To" guides or reels titled "Gyaru: Then vs. Now" to educate and entertain your audience.
Cultural Tie-Ins: Collaborate with creators from Japan to give your content or product line authenticity, driving deeper engagement.
Gyaru offers entrepreneurs a chance to tap into a colorful, expressive trend that thrives on individuality. Whether in fashion, beauty, or content, now’s the time to ride the wave.
Are you in?
Learn how to monetize this trend in the Deep Dive (link here)
What did you think of this idea? |
Business Idea #1
Business Name: GyaruStyle Studio
Industry: Fashion and Personal Styling
Problem: Fans of Gyaru fashion struggle to find authentic, affordable, and curated pieces that align with the bold and unique Gyaru aesthetic.
Solution: GyaruStyle Studio offers a curated online marketplace featuring authentic Gyaru-inspired clothing and accessories sourced from Japanese and global designers. Users can shop by substyle (e.g., Kuro Gyaru, Hime Gyaru) and mix and match pieces with virtual try-on technology. The platform also provides styling guides and inspiration to help users create their perfect Gyaru look.
Business Idea #2
Business Name: Gyaru Glam
Industry: Beauty and Makeup
Problem: Achieving the iconic Gyaru makeup look can be intimidating, especially for beginners unfamiliar with the techniques and products needed.
Solution: Gyaru Glam is a subscription beauty box delivering curated makeup products and tools to create Gyaru-inspired looks. Each box includes items like dramatic false lashes, contour kits, and colorful eyeshadows, along with step-by-step tutorials and exclusive content from Gyaru influencers. Gyaru Glam empowers beauty enthusiasts to experiment with bold makeup styles effortlessly.
Business Idea #3
Business Name: Nail Art and Beauty
Problem: Fans of Gyaru culture find it challenging to recreate the intricate nail art central to the aesthetic without access to high-quality tools or guidance.
Solution: GyaruNails Pro offers DIY nail art kits with pre-designed press-ons, rhinestones, charms, and decals inspired by Gyaru nail trends. Customers can customize designs through an online configurator or book virtual workshops to learn Gyaru nail techniques from professionals. The business caters to creative individuals and nail art enthusiasts seeking vibrant, unique designs.
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