GLP-1 - Exploding Idea
PLUS - an exploding trend and some great business ideas
This week we’re looking at a trend that’s shaking up financial markets. Investors are dumping stocks like Costco, Coca-Cola and Walmart for this new opportunity. This will be lucrative if you like to treat websites like real estate, there’s some great opportunities here.
Now let’s get into it…
In this week's Exploding Ideas
This weeks exploding idea: GLP-1s are a huge opportunity
New business ideas: 3 GLP-1 businesses you can create
Here’s what I’m reading: 2 articles and 1 book I’m reading this week to level up my skills
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Read time: 3 min 23 sec
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Exploding Idea: GLP-1
The world of medicine and health is experiencing a massive shift.
A class of medications initially designed for diabetes management are now becoming increasingly popular for weight loss.
These developments are not just changing lives but are also creating ripples in financial markets, offering lucrative opportunities for those ready to capitalize.
GLP-1 stands for Glucagon-like Peptide-1, a hormone naturally occurring in the body.
The GLP-1 receptor agonists mimic the natural hormone's action and are utilized primarily for treating type 2 diabetes. However, their additional utility in weight management is leading to considerable interest. Common GLP-1 drugs include Exenatide (Byetta), Liraglutide (Victoza), Dulaglutide (Trulicity), and Semaglutide (Ozempic, Rybelsus).
The current explosion of GLP-1s for weight loss is due to several factors.
First, the FDA approved these drugs for weight loss treatment in June 2021, marking the first such approval since 2014.
According to the National Library of Medicine, diabetes rates are projected to rise over the next 7 years, affecting more than 54.9 million Americans by 2030. The cost of diabetes-related healthcare is expected to reach over $622 billion in that time as well.
These trends, coupled with a general shift in public sentiment towards self-research and wellness, make the market ripe for GLP-1 medications.
The interesting aspect of the GLP-1 trend is the clear monetization potential, even for those who aren't healthcare professionals. For instance, Mounjaro, reputed to be more effective for weight loss than Ozempic, presents an untapped SEO opportunity. A keyword like "Mounjaro side effects" has 71,000 monthly searches but only a 7 KD (Keyword Difficulty), making it relatively easy to rank.
For those interested in this space, building blogs targeting high-volume, low-KD search terms could be a valuable move to own valuable internet real estate.
This can later translate into a focused GLP-1 weight-loss business like Ro, but solely concentrated on weight loss prescriptions.
This is a golden opportunity for those who can align their strategies with this rising trend.
Learn how to monetize this trend in the Deep Dive (link here)
Business Idea #1
Industry: Healthcare and Wellness, with a focus on GLP-1 related products and information
Problem: The rise in popularity of GLP-1 receptor agonists for diabetes management and weight loss has created a fragmented information landscape. Consumers face challenges in finding accurate, trustworthy information and resources all in one place, often having to sift through a myriad of unverified sources.
Solution: HealthMaven aspires to become the ultimate platform for all matters related to GLP-1 receptor agonists. The platform will curate evidence-based articles detailing the uses, effectiveness, and side-effects of various GLP-1 drugs. It will feature testimonials and expert opinions to provide users with a nuanced understanding of their options. Moreover, HealthMaven plans to introduce a proprietary algorithm-driven quiz that offers personalized drug recommendations, supported by seamless purchase options through partnerships with pharmacies or online healthcare providers.
Competitive Advantage: HealthMaven's primary competitive advantage will be the provision of high-quality, peer-reviewed content in an industry where misinformation is rampant. This will establish the platform as the go-to source for GLP-1 information. Personalization will be another key differentiator. The quiz for personalized drug recommendations is intended to cater to individual health profiles, enhancing user engagement. The platform also aims to streamline user experience by allowing them to read, get personalized advice, and make a purchase without navigating away. From an SEO standpoint, HealthMaven will strategically target untapped, high-volume, low-KD search terms related to GLP-1 receptor agonists to drive organic traffic. Lastly, affiliations with pharmacies or healthcare providers could offer special purchase incentives for users, promoting customer loyalty and long-term retention.
Business Idea #2
Industry: Telehealth and E-commerce, specializing in GLP-1 based weight management
Problem: The increasing reliance on GLP-1 receptor agonists for weight loss has highlighted the inefficiencies and gaps in the traditional healthcare system for weight management. Many patients and consumers require more accessible, less cumbersome ways to get proper consultations and prescriptions without multiple clinic visits.
Solution: WeightWell aims to combine telehealth consultations with an e-commerce model that delivers GLP-1 based medications right to the customer's doorstep. Users can schedule virtual appointments with certified healthcare professionals to discuss their medical history, get advice, and if appropriate, receive a prescription for GLP-1 medications like Ozempic or Wegovy. Once a prescription is generated, users have the option to purchase the medication directly from the platform.
Competitive Advantage: WeightWell's differentiating factor lies in its integrated and convenient end-to-end service, coupling telehealth consultations with an e-commerce medication delivery system. While competitors in the telehealth space or in the pharmacy space exist separately, WeightWell brings both into a singular, streamlined user experience. This will not only cut down the time from consultation to treatment but also make the process less daunting for individuals new to GLP-1 medications. The platform's user interface will be meticulously designed for ease of use, making the path from landing on the website to receiving medication as intuitive as possible. Additionally, WeightWell will form partnerships with pharmaceutical companies to offer competitive prices on GLP-1 medications, further attracting customers looking for cost-effective solutions.
Business Idea #3
Industry: Content Marketing and Education, focused on GLP-1 based weight management
Problem: As GLP-1 medications become increasingly popular for weight loss, there is a growing need for reliable, easy-to-understand information. People want to know about different medication options, side effects, and best practices but often find medical literature inaccessible or too technical.
Solution: LeanStream will be a digital platform offering a curated library of video content, podcasts, and articles that educate the general public about GLP-1 medications, their benefits, and potential risks. These educational materials will be created in collaboration with healthcare professionals and presented in a manner that is engaging and easy to understand for the average consumer. The platform will be monetized through subscription fees and limited, unintrusive advertising.
Competitive Advantage: LeanStream's advantage lies in its focused approach to content that is both medically accurate and consumer-friendly. Unlike broader health and wellness websites or platforms that offer a wide range of topics, LeanStream will concentrate solely on providing value in the realm of GLP-1 based weight management. This focus will help the platform quickly establish itself as the go-to source for this specific niche, building trust and authority. Additionally, LeanStream can easily adapt to include new medications and treatment plans as they are released, making it a continually relevant resource.
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