Couch Console - Exploding Ideas

Read time: 2 min 01 sec

Happy Sunday,

In this week’s edition of Exploding Ideas we’re getting into a new product that’s been building consistently since 2016, but now with a new TikTok twist creating heavy appeal to Gen Z.

Now let’s get into it…

  • This weeks exploding idea: Couch Console

  • New business ideas: 3 Couch Console businesses you can start

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Read time: 2 min 01 sec

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Exploding Idea: Couch Console

The rising popularity of couch consoles can be attributed to TikTok, as well as their cost-effectiveness, and practical design catered towards Gen-Z.

The Couch Console is an accessory designed for use on sofas or couches. It features a self-balancing cup holder to keep drinks steady, a snack holder, a phone stand, a charging dock, a tray for remotes, and additional storage pockets.

Couch consoles make long TV binges more fluid and uninterrupted.

The Opportunity

Couch consoles have been gaining momentum mainly because of social media channels like Instagram and TikTok. These platforms showcase how convenient and stylish these accessories can be in modern Gen-Z living spaces.

The market right now is generalized and focused on Gen Z as a whole. The opportunity is in focusing on individual personality types. For example, designing couch consoles tailored to specific types of users, such as gamers or social media enthusiasts.

An example of this would be a gaming-focused couch console that includes features like an Xbox controller charger, a dedicated spot for headphones, ample space for snacks, and phone charging ports. On the other hand, a couch console designed for social media enthusiasts could incorporate a phone charging and propping station for easy viewing and engagement, as well as a social media light for taking high-quality snapchat selfies and videos.

By refining the focus on specific customer profiles and their unique needs, couch console manufacturers can create more appealing, targeted and functional products. Catering to the preferences of Gen-Z with specialized features will also drive virality.

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Business Idea #1

Business Name: GameNest Console

Industry: Home Organization and Gaming Accessories

Problem: Gamers often struggle with keeping their gaming areas organized and clutter-free.

Solution: GameNest Console offers a modular couch console tailored specifically for gamers. It features a self-balancing cup holder, snack holder, phone stand, charging dock, dedicated Xbox/PlayStation controller slots, headphone stand, ample storage for games and accessories, and customizable lighting. This product provides gamers with a convenient and organized way to keep their essential items within reach, enhancing their overall gaming experience.

Business Idea #2

Business Name: SocialHub Console

Industry: Home Organization and Furniture Accessories

Problem: Traditional furniture does not adequately address the unique needs of social media users, leading to clutter and the potential to lose phones which can leave them disconnected.

Solution: SocialHub Console provides a modular couch console specifically designed for social media addicts. It features a phone stand with charging dock, tablet holder, integrated ring light for optimal video and photo lighting, and additional storage pockets for other essentials. This product creates an organized and efficient space for users to comfortably manage their social media activities while keeping all necessary items within reach.

Business Idea #3

Business Name: CalmNest Console

Industry: Home Organization and Wellness Accessories

Problem: Many Gen-Z individuals struggle with anxiety and are seeking ways to create calming and organized environments that support their mental well-being.

Solution: CalmNest Console offers a modular couch console specifically designed to create a soothing and organized space for Gen-Z dealing with anxiety. It features an aromatherapy diffuser, ambient LED lighting with adjustable settings, integrated storage for stress-relief items (like fidget toys or journals), and a built-in speaker (great for playing relaxing sounds). This product helps users maintain a calm and organized environment, reducing stress and promoting relaxation.

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