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Cold Plunge Tubs - Exploding Idea
PLUS - an exploding trend and some great business ideas
Eric from ExplodingIdeas
September 03, 2023
Happy Sunday,
This week, we're examining the rise of a new health trend that’s becoming an integral part of wellness routines. While one might associate this with luxury spas or elite athletes, the market opportunity is becoming more expansive and permeating outside of these conventional settings.
Let’s get into it…
In this week's Exploding Ideas
This weeks exploding idea: Cold plunge tubs are booming
New business ideas: 3 cold plunge businesses you can build
Here’s what I’m reading: 2 newsletters and 1 book I’m reading this week to level up my skills
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Read time: 6 min 2 sec
Exploding Idea: Cold Plunge Tubs
The health and wellness industry is seeing a notable rising with cold plunge tubs.
Cold plunging involves immersing the entire body in cold waters. While athletes use it for muscle recovery, a broader audience appreciates its potential to reduce inflammation, elevate mood, and improve overall well-being.
Once exclusive to elite athletes for post-game recovery, these tubs are now available in high-end spas and households.
Cold plunging has long been appreciated by biohacking enthusiasts, including Andrew Huberman.
The recent rise in its popularity is due to greater awareness of the health benefits of cold water therapy. Cold plunge tubs are increasingly becoming a popular feature in many modern homes, premium spa centers, and fitness clubs.
For beginners, the journey often starts with a cold shower or a DIY ice bath. However, those seeking a genuine experience prefer high-quality tubs designed for optimal cold exposure.
With a shift in the consumer narrative from focusing on just physical health to mental well-being, cold plunging is gaining fast traction.
The media, along with influencers on platforms like YouTube and Instagram are highlighting its benefits, increasing awareness and interest.
The rising interest in cold plunge tubs offers various opportunities. Portable cold plunge tubs are notably in demand, as indicated by search trends. Engaging in platforms like Reddit, especially the r/coldplunge subreddit, can provide insights into market needs and gaps.
While the main attention is on the tubs, there's a potential market for accessories. These products currently face little competition and might soon emerge as a popular choice within the cold plunge trend. By targeting this segment, businesses can get organic traffic and establish a strong foundation in the industry. This can later be expanded to include other products as the trend continues to grow.
More insights, data and details coming up in the Tuesday Deep Dive.
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Name: ChillGear
Industry: Health and Wellness, specifically Cold Plunge Therapy.
Problem: The surge in popularity of cold plunging, as evidenced in the previous article, highlights a growing demand in the wellness industry. While the primary focus has been on cold plunge tubs themselves, there's an increasing need for products that enhance the cold plunge experience. New enthusiasts, especially those transitioning from basic cold showers to full-fledged cold plunge tubs, often lack the essential accessories and guidance to make their experience optimal. Additionally, many existing solutions in the market are scattered, requiring consumers to piece together various items from multiple vendors.
Solution: ChillGear aims to be a one-stop-shop offering essential cold plunge accessories and educational materials. This includes temperature-resistant timers, non-slip mats, ergonomic steps for safe entry and exit, waterproof guides on optimal plunge techniques, and curated post-plunge relaxation aids. Additionally, ChillGear will offer a digital platform providing tutorials, expert interviews, user testimonials, and more. This holistic approach ensures that users get the most out of their cold plunge experience, whether they are athletes aiming for recovery or individuals seeking holistic well-being.
Competitive Advantage: ChillGear's unique selling proposition is its comprehensive focus on the cold plunge experience beyond just the tub. By creating high-quality, purpose-driven accessories and coupling them with a rich library of educational materials, ChillGear ensures users are well-equipped and informed. Unlike competitors who may only focus on individual aspects of the experience, ChillGear's holistic approach fills a noticeable gap in the market. This complete ecosystem not only ensures customer retention but also promotes organic growth through word of mouth and testimonials from satisfied users.
Name: PlungePacks
Industry: Health and Wellness, focusing on Cold Plunge Therapy.
Problem: With the rising popularity of cold plunging, many individuals are looking to incorporate this wellness routine into their lifestyles. However, not everyone has the space or resources for a permanent cold plunge tub installation. Additionally, even for those who do, maintaining the desired temperature and cleanliness can be a consistent challenge.
Solution: PlungePacks offers portable, easy-to-assemble cold plunge setups that can be used both indoors and outdoors. These setups come with an insulated, foldable tub and a compact cooling unit, allowing users to achieve the desired water temperature quickly. Each kit also includes a natural water purification tablet to keep the water clean for multiple uses. For those who already own a plunge tub, PlungePacks offers a subscription service for the cooling unit and purification tablets, ensuring a consistent and optimal cold plunging experience.
Competitive Advantage: The primary edge for PlungePacks is its adaptability and convenience. Unlike traditional tubs, PlungePacks’ foldable design allows users to set up and dismantle the setup with ease, making it ideal for people with space constraints or those who want a temporary arrangement. The cooling unit's efficient design and the natural purification tablets eliminate the hassles of temperature regulation and water replacement, addressing two major pain points for regular cold plungers.
Name: ColdGuide
Industry: Health and Wellness, specifically Cold Plunge Therapy Education and Onboarding.
Problem: The surge in popularity of cold plunge therapy has left a significant gap in the market for comprehensive, scientifically-backed education and guidance. Many newcomers, while eager to experience the benefits, are uncertain about the best practices, durations, frequency, and methods to harness the therapy's full potential. Additionally, there's a distinct lack of centralized resources that offer verified and reliable information.
Solution: ColdGuide is an online platform designed to be the premier destination for cold plunge enthusiasts. It amalgamates structured, evidence-based educational content that demystifies the science behind cold plunging, its varied benefits, and potential risks. Beyond education, the platform tailors cold plunging routines by interpreting users' health information, goals, and experience levels. ColdGuide also elevates its credibility by hosting regular webinars with a diverse array of health professionals, athletes, and wellness experts, imparting their insights on optimizing the cold plunge experience. As an added value, the platform nurtures a community forum, providing a space for users to share, learn, and offer mutual support, which in turn acts as a feedback mechanism for ColdGuide to adapt and evolve.
Competitive Advantage: What sets ColdGuide apart in a rapidly growing market is its unwavering commitment to science-backed content. While the internet is rife with personal testimonials and anecdotal advice, ColdGuide's collaboration with medical professionals, physiotherapists, and renowned research institutions offers unparalleled credibility. The emphasis on personalized cold plunging routines recognizes the therapy's inherent subjectivity, ensuring that users are not receiving generic advice. Continuous engagement through expert webinars further cements user trust, making ColdGuide an indispensable resource. As cold plunging continues its ascent in popularity, ColdGuide is strategically poised to partner with tub manufacturers, ensuring that every newcomer has immediate access to trusted education and support, making the platform an authoritative voice in the realm of cold plunge therapy.
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