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Clear Whey Protein - Exploding Idea
PLUS - an exploding trend and some great business ideas
Eric from ExplodingIdeas
February 25, 2024
Happy Sunday,
This week we’re getting into an exploding trend that’s been growing exponentially over the last few years. The thing that makes this special is that it expands the addressable market for something that’s already tapped an insanely large market.
Now let’s get into it…
In this week's Exploding Ideas
This weeks exploding idea: Clear Whey Protein
New business ideas: 3 Clear Whey Protein businesses you can start
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Exploding Idea: Clear Whey Protein
Recent research from Nutrition Integrated highlights a notable surge in the production and sales of clear protein powder, with a 159% increase since January 2022.
Clear protein powders, while nutritionally similar to their traditional counterparts, have a viscosity similar to consuming water or juice rather than a milk-based beverage.
The growth in this product category is attributed to a relatively small group of brands, accounting for only 8% of all brands in the protein powder market.
In the UK, sales of clear protein powders on Amazon saw a 216% increase in 2023 compared to the previous year.
What Experts Say
Experts point out that traditional protein shakes often fail to appeal to the average consumer due to their taste, texture, and the marketing focus on serious athletes. Clear protein powders on the other hand cater to the growing consumer interest in health-beneficial products by mimicking everyday beverages, thus attracting a larger demographic. Experts predict that clear protein powders, much like protein bars, are set to become mainstream as brands leverage this evolving market.
The Opportunity
While tier 1, consisting of the base product layer, is dominated by companies like Seeq and MyProtein, tier 2 offers room for innovative products such as clear whey protein infused lollipops, gummies, and other unique items. The thin, fruity flavors of clear whey protein expand the scope of possible flavors beyond traditional choices like vanilla, chocolate, and caramel, paving the way for creations like apple and blueberry-flavored fitness candies. This opens avenues for entrepreneurs to launch their products on platforms like TikTok, launching fitness sweets businesses from home.
Learn how to monetize this trend in the Deep Dive (link here)
What did you think of this idea? |
Business Idea #1
Name: ClearFit Sweets
Industry: Fitness and Nutrition
Problem: The fitness nutrition market is saturated with traditional protein supplements aimed at serious athletes, often neglecting the broader audience seeking healthful, convenient, and enjoyable options. This gap leaves many consumers, particularly those interested in fitness but averse to the taste and texture of conventional protein shakes, underserved. Additionally, the emerging trend towards clear whey protein products indicates a consumer preference for lighter, more refreshing alternatives that can easily integrate into a daily dietary regimen without the heaviness associated with milk-based protein shakes.
Solution: ClearFit Sweets addresses this gap by offering a range of clear whey protein-infused confectionery items, such as lollipops, gummies, and hard candies. These products combine the high-quality protein benefits of clear whey with enjoyable, fruity flavors, making protein consumption a delightful experience. The idea leverages the growing popularity of clear whey protein among health-conscious consumers, offering them a novel way to incorporate protein into their diet beyond drinks and bars. By focusing on taste, convenience, and novelty, ClearFit Sweets aims to appeal to a broad audience, including fitness enthusiasts, busy professionals, and anyone looking for a healthy snack option.
Business Idea #2
Name: HydratePro Clear Beverage
Industry: Health and Wellness Beverages
Problem: The health and wellness industry continues to grow, with consumers increasingly seeking functional beverages that offer health benefits beyond hydration. However, the market for protein supplements is heavily skewed towards traditional, milky protein shakes and bars, which may not appeal to everyone, particularly those looking for refreshing, non-dairy alternatives that can be consumed on the go. Many individuals are interested in protein supplementation but are deterred by the heavy texture, taste, and inconvenience of traditional protein products.
Solution: HydratePro Clear Beverage introduces a line of clear, fruit-flavored whey protein waters that cater to health-conscious consumers seeking hydration and protein supplementation in one convenient, delicious product. Unlike traditional protein shakes, HydratePro Clear Beverages are light, refreshing, and designed to be consumed at any time of day, not just pre- or post-workout. These beverages provide the perfect solution for consumers looking to increase their protein intake without the heaviness or lactose content of conventional protein shakes, appealing to a broad audience, including fitness enthusiasts, individuals with dietary restrictions, and the general health-conscious public.
Business Idea #3
Name: ProGummy Fitness Snacks
Industry: Health and Nutritional Snacks
Problem: Despite the growing trend towards healthier eating, many consumers find it challenging to incorporate sufficient protein into their diets, especially in a convenient and enjoyable form. Traditional protein supplements, like powders and bars, often fail to appeal to a broader audience due to their taste, texture, and the general inconvenience of preparation. There is a significant demand for a protein supplement that is not only nutritious but also enjoyable to consume, catering to both adults and children who might be looking for tasty, healthful snack options.
Solution: ProGummy Fitness Snacks offers a line of high-quality, clear whey protein-infused gummy snacks that provide a delicious and convenient way to increase daily protein intake. These gummies are designed to cater to health-conscious consumers seeking a fun, enjoyable snack without sacrificing nutritional value. ProGummy Fitness Snacks come in a variety of fruity flavors, leveraging the clear whey protein technology to ensure they are light, refreshing, and free from the heavy texture associated with traditional protein products. This innovative approach makes protein supplementation accessible to a wider audience, including those who are often on the go, looking for post-workout recovery options, or simply seeking healthier snack alternatives for themselves and their families.
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