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- Calming Treats - Exploding Idea
Happy Sunday,
A few years ago my wife started her business as a professional organizer. In order to keep track of expenses and hours she uses a CRM called Honeybook. Honeybook recently raised their prices which really made her upset.
This seemed crazy to me in the age of AI. Anyone can build an app with a fraction of the labor force. This obviously gives consumers more choice as the bar gets lower. So I put my money where my mouth is and built her Bobibo. It took about 3 weeks to make and it does everything you need in a CRM - custom onboarding, branded invoicing, data analytics.
All ExplodingIdeas readers now get to use it 100% free.
So if you’re looking to start a business, it’s my gift to you.
F*#k Honeybook!
ok now let’s get into this week’s idea.
These innovative alternatives to conventional pet treats offer a thoughtfully crafted blend of natural ingredients and proven calming properties that are winning over both veterinarians and discerning pet parents alike.
Now let’s get into it…
This weeks exploding idea: Calming Treats
New business ideas: 3 Calming Treats businesses you can start
👉Want access to the Ideas Database? Click here (link).
Read time: 1 min 34 sec
Exploding Idea: Calming Treats
The skyrocketing search interest in "calming treats" suggests that pet owners are actively seeking natural solutions to ease stress in their furry companions.
From separation anxiety to loud noises and travel jitters, calming treats have emerged as a go-to pet wellness staple.
Calming treats are chewable supplements formulated to help pets relax and manage anxiety. These treats typically contain natural ingredients like chamomile, L-theanine, valerian root, melatonin, and L-tryptophan—compounds known for their calming effects. They are particularly beneficial for stressful situations such as vet visits, thunderstorms, car rides, and separation anxiety.
The Opportunity
With consistent search growth and high consumer demand, calming treats have solidified their place in the pet wellness market. The term “calming treats for dogs” alone receives 6,100 monthly searches in the U.S., with additional strong search volume for variations like "best calming treats for dogs" and "calming dog treats."
Where You Can Shine
🔹 Premium Product Lines – Develop high-quality, functional calming treats featuring clinically backed ingredients like L-theanine, chamomile, and hemp-derived compounds.
🔹 Subscription Services – Build a recurring revenue model with personalized pet wellness boxes featuring calming treats, chews, and relaxation aids.
Learn how to monetize this trend in the Deep Dive (link here)
How did you like this idea? |
Business Idea #1
Business Name: CalmBites
Industry: Pet Wellness
Problem: Pet owners struggle to find effective, natural solutions for managing their pets’ anxiety without resorting to pharmaceuticals. Many calming treats on the market lack transparency in ingredients or fail to deliver consistent results.
Solution: CalmBites offers premium, vet-formulated calming treats infused with clinically backed ingredients like L-theanine, chamomile, and hemp-derived compounds. The brand focuses on transparency, quality, and effectiveness, providing pet owners with a trusted solution to help their furry friends stay calm in stressful situations like thunderstorms, travel, or separation anxiety.
Business Idea #2
Business Name: The CalmPet Box
Industry: Subscription Services
Problem: Busy pet owners looking for stress-relief solutions for their pets often don’t know which calming treats work best or how to incorporate them into a holistic anxiety management routine.
Solution: The CalmPet Box is a monthly subscription service that delivers curated calming treats, relaxation aids (like CBD-infused chews, aromatherapy sprays, and anxiety wraps), and expert tips on managing pet anxiety. Each box is tailored to the pet’s size, breed, and specific needs, helping owners create a consistent wellness routine while discovering the best calming products on the market.
Business Idea #3
Business Name: ZenBites for Cats
Industry: Cat-Specific Wellness Products
Problem: Most calming treats are designed for dogs, leaving cat owners with limited and often ineffective options. Cats have unique dietary and behavioral needs that generic calming treats don’t always address.
Solution: ZenBites for Cats is a feline-focused brand offering calming chews and freeze-dried treats specifically formulated for cats. With palatable flavors like tuna and chicken and cat-safe calming ingredients like L-theanine and valerian root, ZenBites provides a much-needed solution for cat owners struggling with stress-related behaviors like excessive meowing, hiding, and aggression.
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