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Happy Sunday,
This week we’re getting into a new trend that’s skyrocketing right now. My wife and her friends love this niche - I didn’t realize how big it was until putting together this research report. I think you’ll be surprised too!
Now let’s get into it…
This weeks exploding idea: Boucle
New business ideas: 3 Boucle businesses you can start
👉Want access to the Ideas Database? Click here (link).
Read time: 1 min 59 sec
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Exploding Idea: Boucle
Bouclé is experiencing significant growth in both fashion and interior design.
Its plush, cloud-like feel appeals to consumers seeking comfort and understated luxury in their living spaces.
Bouclé is emerging as a strong niche within the home decor market, driven mainly by consumer demand for textured, comfortable, and stylish home decor.
What is it?
Bouclé, a fabric known for its looped or curled texture.
Traditionally made from wool, bouclé now incorporates materials like cotton, linen, silk, and polyester.
The Opportunity
Keyword data highlights a significant opportunity for bouclé-focused brands. Key terms such as "bouclé chair," "bouclé fabric," and "bouclé sofa" each show substantial monthly search volumes—13,000 searches for both "bouclé chair" and "bouclé fabric"—while maintaining a very low keyword difficulty (KD) score of 0. This indicates a high level of interest with minimal competition on Google.
Consumers are actively seeking bouclé-upholstered furniture pieces, presenting an opportunity for businesses to align products or content with these high-intent searches.
Learn how to monetize this trend in the Deep Dive (link here)
How did you like this idea? |
Business Idea #1
Business Name: Bouclé Living Co.
Industry: Home Decor / Furniture Retail
Problem: Consumers are increasingly seeking comfortable, luxurious, and stylish furnishings to enhance their living spaces.
Solution: Bouclé Living Co. offers a curated collection of affordable, premium bouclé furniture and home accessories designed to bring luxury and comfort into everyday living spaces. By focusing on key pieces like bouclé chairs, sofas, and decor items, the company meets the growing consumer demand for textured, stylish furnishings.
Business Idea #2
Business Name: Bouclé Home Reviews
Industry: Social Media Marketing / Affiliate Marketing in Home Décor
Problem: As the bouclé trend gains momentum, consumers are inundated with numerous furniture options but lack reliable, visually engaging reviews to help them make informed decisions.
Solution: Bouclé Home Reviews is a TikTok-based platform that offers authentic, high-quality video reviews of bouclé furniture and home décor items. Each engaging video includes affiliate links to the featured products, allowing viewers to easily buy items they love.
Business Idea #3
Business Name: Bouclé Trend Dropshipping
Industry: E-commerce / Home Décor Dropshipping
Problem: The bouclé trend in home décor is rapidly gaining traction, with consumers eager to purchase the latest bouclé furniture and accessories.
Solution: Bouclé Trend Dropshipping is an agile e-commerce business that capitalizes on the latest bouclé items identified through Google Trends. By monitoring trending bouclé products, the company quickly sources these items from reliable suppliers and lists them on a Shopify store. To enhance the shopping experience and drive sales, the business creates engaging video content showcasing each product's design, texture, and versatility in various home settings. These videos are shared across social media platforms like TikTok and Instagram to reach a wider audience. Operating on a dropshipping model eliminates the need for upfront inventory investment and reduces overhead costs, enabling quick profitability.