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Almond-Based Topicals - Exploding Idea
PLUS - an exploding niche and a great business opportunity
Eric from ExplodingIdeas
July 30, 2023
Happy Sunday,
Today we're jumping into a fresh trend in skincare. There's a distinct lack of content or products catering to this demand. We're going to explore this rising trend and share how you can seize this opportunity!
Now let’s get into it…
In this week's Exploding Ideas
This weeks exploding idea: Almond-Based Topicals are trending
New business ideas: 3 Almond-Based businesses you can build
Here’s what I’m reading: 2 newsletters and 1 book I’m reading this week to level up my skills
Bonus Section: If you have an idea, scroll down for 3 traffic tutorials.
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Read time: 5 min 19 sec
Exploding Idea: Almond-Based Topicals
In the ever-evolving realm of skincare, a captivating trend is rapidly gaining momentum: almond-based topicals.
These skincare and personal care products, featuring almond oil or almond extract, are swiftly gaining popularity across the United States. Not just confined to the major beauty hubs, this trend is making its mark nationwide.
The skincare market is witnessing a strong inclination towards natural and plant-derived ingredients, and almond oil, renowned for its hydrating and nutrient-rich properties, is emerging as a front-runner.
More than just another skincare component, almond oil is perceived as a sustainable, skin-friendly solution that nourishes and enhances the skin, providing a lasting glow.
A significant catalyst for this trend is social media, with influential personalities endorsing almond-based topicals across platforms like Instagram, Pinterest, and TikTok.
The current market reveals a promising opportunity around the product “Body Wash”, with a significant upswing in search interest over the last 20 years. The search trend for “Almond Body” too, has witnessed a significant upward trajectory over the last two decades.
When combined, creating an "Almond Body Wash" could potentially capture an untapped market gap.
“Almond Body Wash” on Google exhibits a 0 keyword difficulty, which indicates a lack of significant supply for this particular product, thus leaving the market wide open.
An interesting point to note is that the top-ranking search result for “Almond Body Wash” is an Amazon link for “Almond Shower Gel,” which indicates that Google is likely settling for the closest relevant result. This presents a ripe opportunity to create a product with a more exact match to the search query.
Upon analyzing the listings for almond body products on Walmart's website, we can see that major players like Dove, Aveeno, Caress, and Softsoap are active in this niche.
However, they're missing out on an emerging trend - all-natural products. Additionally, these brands have violated consumer trust many times over the years making it ripe for a new brand to take advantage of.
Here’s where we see the opportunity:
Use almond as the primary ingredient.
Target the "Almond Body Wash" keyword.
Sell via Facebook, Instagram, and TikTok.
Use all-natural ingredients, ensuring that each ingredient is easily recognized by the consumer.
More insights, data and details coming up in the Tuesday Deep Dive. Upgrade to receive it.
Name: AlmondEssence
Industry: Personal Care and Beauty
Problem: In the personal care and beauty industry, there's a growing demand for natural, safe, and high-quality body wash products. More consumers are moving away from synthetic products due to concerns about long-term health effects and environmental impact. They're searching for body wash products that not only cleanse effectively but also nourish their skin and enhance their well-being. However, there is a gap in the market for an 'Almond Body Wash' that meets these needs.
Solution: AlmondEssence will create a high-quality, all-natural, almond-based body wash product that caters to this demand. Our product will be made with organically sourced almond oil and other natural ingredients that are gentle on the skin, environmentally friendly, and promote overall well-being. Our body wash will not only cleanse effectively but also hydrate and nourish the skin, leaving it soft, smooth, and radiant.
Competitive Advantage: AlmondEssence's competitive advantage lies in our commitment to all-natural ingredients and the focused use of almond oil in our body wash. This provides numerous skin benefits, including deep moisturization, improved complexion, and skin rejuvenation. In addition to this, our product taps into the trend of natural personal care and body products, meeting the demands of consumers who seek healthier and more environmentally friendly alternatives to traditional body wash products.
Name: PureAlmondCare
Industry: Natural Personal Care and Skincare Products
Problem: With increasing awareness and concern about the harmful effects of synthetic ingredients in personal care products, consumers are gravitating towards natural, safer, and more environmentally-friendly options. They're looking for personal care products that nourish their skin and enhance their wellness without harmful side effects. This trend has seen an uptick in demand for almond-based body care products due to the numerous benefits almonds offer for skin health. Despite this, there exists a substantial gap in the market for an 'Almond Body Lotion.'
Solution: PureAlmondCare steps in to fill this gap by offering a premium, all-natural almond body lotion. Our product is formulated with organic almond oil and other plant-based ingredients that are gentle on the skin while offering effective moisturizing and nourishing properties. The PureAlmondCare lotion not only hydrates the skin but also offers antioxidant benefits and promotes skin elasticity, resulting in healthy, vibrant, and youthful-looking skin.
Competitive Advantage: PureAlmondCare’s competitive advantage hinges on our focused approach to creating natural almond-based skincare products. The incorporation of organic almond oil in our lotion ensures profound skin benefits such as hydration, nourishment, and rejuvenation. This caters to a growing number of consumers who are actively seeking healthier and eco-friendlier personal care options.
Name: LuxAlmond Hair Oils
Industry: Beauty and Personal Care
Problem: In the beauty and personal care industry, there's an increasing demand for natural, nutrient-rich products that effectively address common hair issues, like dryness, frizziness, breakage, and lack of shine. Specifically, there's an emerging market for almond-based hair oils given the incredible benefits of almond oil for hair health, yet there's a lack of brands specializing exclusively in high-quality almond hair oils.
Solution: LuxAlmond Hair Oils introduces an exclusive range of luxurious, 100% natural almond hair oils that are meticulously crafted to address diverse hair needs. With the natural goodness of almond oil enriched with essential vitamins and minerals, our products aim to bring life, shine, and strength to all hair types.
Competitive Advantage: Our key competitive advantage lies in our exclusive focus on almond-based hair oils, allowing us to stand out in the crowded beauty market. We specifically cater to an untapped niche, offering tailored solutions that utilize the multi-faceted benefits of almond oil for hair health.
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